You can’t look anywhere these days without seeing some sort of sign…big signs, small signs, round signs, or square, some are attractive, others not so much. Signs can serve many different purposes. Sometimes they give directions; sometimes they provide information; and most importantly if you own a business they tell everyone who you are. A good sign offers the business owner an inexpensive and very effective form of advertising.
A recent study by FedEx Office brought to light just how important a sign can be to a business. Did you know that 8 out of 10 American Consumers have entered a store because a sign caught there attention? And about the same number of Americans remember a business based on their sign? And more than half the people surveyed said they would skip a business if there was no sign.
What does this mean for your business? It means that your sign is one of the most important pieces to your marketing plan. But it’s not just having any sign, it’s having the right sign. Your sign represents who you are. To be effective it must look professional and catch the attention of everyone who sees it. The sign should be easy to read and attractive to the eye and it must, of course, convey whatever message it was designed for.
Many business owners think of signs as an expense. But if you have the right sign it becomes an investment – one of the best investments your business can make.
The Sign Post Inc. has the knowledge, experience and capability to help you make sure your sign is much more than an expense. Whether you have an existing sign that you want to update or are starting from scratch, The Sign Post Inc. has a solution. We will work with you to design and execute the ideal sign for your purpose.
Call or email us today for a free consultation.